The White Curl & Staged

For Michael’s birthday on 5 February 2021, a Staged-themed charity campaign was launched featuring very special guest artists: Anna Lundberg, Georgia Tennant, David Tennant and Michael himself. It broke all The White Curl’s previous fundraising records, raising £15,000 in the first 8 hours and more than £28,000 in total. A detailed account of the campaign is available on the TWC website.

You can still buy a limited set of postcards from this campaign at the Special Campaign Store.

The project editor shared some ‘behind the scenes’ extended footage from the campaign:

Repost of this old gem! @thewhitecurl pic.twitter.com/zIT8oZ9cTo
— rehza ? (@rehza_rice) August 6, 2021

The campaign video:

The website is closed until launch (less than 3 hours to go!)

While you wait… here's an important message. #TWCxStaged #michaelhasabirthday pic.twitter.com/uQaogrJbcD
— The White Curl (@thewhitecurl) February 5, 2021

In less than 24 hours the #TWCxStaged store will be live! We aim to launch at 12pm EST. Our website is going to close late tonight and reopen at launch where our homepage will serve as the campaign HQ.

Michael has some opinions about the designs… most of them positive. pic.twitter.com/d2LRCoCZ2u
— The White Curl (@thewhitecurl) February 4, 2021

This is what Michael is referring to regarding the thing he improvised in series 1:

So @michaelsheen drew a Muppet version of himself for @thewhitecurl, and he said it was based on something he improvised in series 1, which "went down rather well" and he's referring to THIS BY @TheMindOggles https://t.co/KC6xfDRTN0
— Mary ? (@sheenyfest) February 5, 2021

The final charity to be featured in the #TWCxStaged campaign is @VoicesFromCare, chosen by @anna_lundbergs and @michaelsheen! Learn more below or check them out here: https://t.co/OtFRIlzCXT pic.twitter.com/wSXyaLCoxP
— The White Curl (@thewhitecurl) February 2, 2021

4 days until we launch the #TWCxStaged campaign in honor of Michael's birthday with 8 different products, all featuring designs made by: pic.twitter.com/fsD05q6cYU
— The White Curl (@thewhitecurl) February 1, 2021

1 week until it all kicks off! #TWCxStaged #arightbobbydazzler pic.twitter.com/dFveHLAlE9
— The White Curl (@thewhitecurl) January 30, 2021